Ausgabe zur INTERNORGA 2020

03/2020 7 Individuell und Nachhaltig Dazu gehören das Vorbestellen und -bezahlen von Servicelei- stungen, wie auch das Bezahlen mittels Mobilgerät. Im Zimmer lassen sich Sonnenblenden, Licht und Klimaanlage per App vom eigenen Smartphone oder auch mithilfe KI-gesteuerter Sprachas- sistenz bedienen. Zudem können viele Prozesse mit digitalen Ge- räten vernetzt und effizienter gestaltet werden. „Mich freut sehr, dass es uns erneut gelun- gen ist, zur ersten INTERNORGA des neuen Jahrzehnts eine große Vielzahl von Anbietern aus dem Digitalsektor zu gewinnen. Da- durch können wir unseren Fach- besuchern einen umfassenden Marktüberblick und wichtige Orientierungshilfe bieten“, sagt Claudia Johannsen begeistert. Inspiration für natürliche und einladende Raum- und Design- konzepte, Einrichtungs-Trends und digitale Lösungen sowohl für Boutique-Hotels als auch große Hotelketten lassen sich auf der INTERNORGA vom 13. bis 17. März 2020 in Hamburg entde- cken. Individual and sustaina- ble: find inspiration for modern hotel concepts at INTERNORGA T he German hotel indus- try is booming: the sec- tor recorded more than 477 million overnight stays in 20181 – 18 million more than the previous year. Hoteliers who want to succeed in this dynamic competitive en- vironment gather information about individual solutions that suit their requirements at INTER- NORGA, the leading international trade show for foodservice and hospitality.In theHamburgMesse trade show halls B5 and B7, indus- try visitors are given a unique insight into fashionable interior and equipment trends and con- cepts, as well as digital solutions, specially tailored to the hotel in- dustry. The focus is just as much on relevant key developments and their influence on the hotel industry as it is on the require- ments of different guest types and potential for optimisation in ho- tel operation. New, future-orient- ed solutions for the areas of hotel rooms, lobbies, reception areas, restaurants, conference areas and wellness are presented, bearing in mind technological innovations and both economic and ecological points of view. Naturalness meets style “My hotel, my values”: sustaina- ble business and responsible use of natural resources are increas- ingly being reflected in guest ex- pectations. That means native woods and natural materials are in demand when it comes to interior design. They offer lots of potential for combining design and homeliness. “A well-designed hotel doesn’t look like a hotel. The public areas are more remi- niscent of a club or a living room. The guest rooms are relaxed safe havens,” says Corinna Kretsch- mar-Joehnk, Managing Director of the well-known interior archi- tecture and design studio JOI-De- sign. Natural stone elements on the walls, bedding made of organic cotton and lamps made from recycled wine bottles create a warm and cosy atmosphere and prove that the subject of sustaina- bility has long since become rele- vant in the hotel industry. Round, organic shapes and clean, natural colours such as beige, khaki, cam- el, brown and grey are also very popular. “As the only international trade show for the restaurant and hotel industries in Germany, INTER- NORGA offers a comprehensive overview of all current trends and developments. The new develop- ments exhibited in halls B5 and B7 illustrate hotel trends from interiors to tabletops. Alongside design topics and aspects of sus- tainable resource management, industry visitors to the trade show will once again find diverse digital concepts and solutions,” explains Claudia Johannsen, Divi- sion Manager at Hamburg Messe und Congress GmbH. Guests like things digital Changes in guest behaviour re- quire a fundamental rethink of numerous services and create new customer experiences. That means the millennial generation and Generation Z expect novel services that require a reaction on the part of the hotel industry. As well as sustainable strategies, diverse digital solutions are in demand. The business guest lives and works at the same time and wants to combine the two these days. “Guests at least want to have the choice whether they take part in social life in the lobby/lounge/ bar/bistro zone, which should be as open as possible, or if they want to switch off in their room. If the business guest has work to do, in future they will proba- bly do so in the lobby: not in the Business Centre, which will have ceased to exist, but relaxed, with their laptop on their knees and a cool drink from the bar in hand,” Corinna Kretschmar-Joehnk con- tinues. Digitisation is still an important topic and driver in the industry and is changing the foodservice and hospitality market in the long term. Claudia Johannsen is convinced that “in order to re- main viable in future, hoteliers need to not only consider the digital possibilities for their busi- ness, but to innovate”. Innovative technologies and networked de- vices that provide added value for guests play a central role in this. This includes pre-ordering and prepayment of services, as well as mobile payments. In rooms, blinds, lights and air condition- ing can be operated via app on the guest’s smartphone or with the help of AI-controlled voice assistants. Furthermore, many processes can be networked with digital devices and designed more efficiently. “I am very hap- py that we have again succeeded in attracting a wide variety of suppliers from the digital sector to the first INTERNORGA of the new decade. That allows us to provide our industry visitors with a comprehensive overview of the market and important guidance”, Claudia Johannsen says with ex- citement. Inspiration for natural and in- viting space and design concepts, interior design trends and digital solutions for both boutique hotels and major hotel chains are waiting to be discovered at INTERNORGA from 13 to 17 March 2020. SÜSSER GENUSS SEIT 1892 UNSER SAISON- HIGHLIGHT: VOGELEY MOUSSE WEISSE SCHOKOLADE- ERDBEER Kommen Sie vorbei und probieren unsere Neuheiten: INTERNORGA: Halle A1, 204 Vogeley Desserts und Süßspeisen erhalten Sie ab jetzt bei Ihrem Hügli Außendienstmitarbeiter. Hügli Food Service Phone +49 7732 807-0 huegli@huegli.de 19-13010-663_Anzeige_Vog_Kueche_IG_IO.indd 1 14.01.20 12:07