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IBA 2025: True International GmbH – IBA – Düsseldorf – Advertorial

By Mai 15, 2025ANZEIGE, IBA


In your world, every detail counts. The difference between a good product and an unforgettable one lies in the freshness of your ingredients and the precision of your process. Whether you’re shaping artisan breads, glazing pastries, or preparing sandwiches, you need refrigeration solutions as committed to quality as you are.

At True Refrigeration, we know your craft. We understand the pressure of high production, the importance of food safety, and the need for equipment that works as hard as you do. Our solutions keep your ingredients fresher, your workflow smoother, and your creations always at their best-so you can focus on delighting your customers.

True refrigeration: your food service professional partner
For over 80 years, True Refrigeration has been a trusted partner to foodservice professionals worldwide. Our mission is simple: help you deliver the highest quality products every day. In your business, consistency, hygiene, and reliability are essential. Our wide product range offers the right solution for every space and need, from upright glass door fridges for drinks and snacks to undercounter units for fresh ingredients like fruits, vegetables, milk, or juices.
Our patented systems maintain food-safe temperatures between 0.5°C and 3.3°C for Uprights and Undercounter, between 0.5°C and 5°C for Prep Tables, ensuring ingredients, drinks, sandwiches, or fillings are always stored in optimal conditions. Our units withstand constant opening and closing, and flexible configurations with doors, drawers, and pan layouts let you adapt your workspace to your production flow.

Space is precious. All True products feature front air intake, making installation flexible and allowing you to maximize every centimeter of your workspace. For models like TGN, TCR, TUC, TSSU, and TPP, both air intake and exhaust are through the front, enabling true zero-clearance built-in installation. For GDM, TVM, and T-series models, the air exhaust is at the back, while TRCB models vent through the right side. Across the range, stainless steel surfaces are easy to clean and built to last, helping you maintain the highest standards of hygiene and presentation.

Meeting the demands of a changing market
The foodservice sector is evolving, shaped by new consumer expectations for freshness, transparency, and sustainability. Customers want more than great taste-they want to know where ingredients come from, how they’re stored, and that your business is reducing food waste and environmental impact.
True helps you stay ahead. With precise temperature control, energy-efficient technology, and flexible configurations, you guarantee food safety, reduce waste, and respond quickly to new trends-whether it’s plant-based pastries, premium beverages, or digital concepts. Choosing True means investing in equipment that supports your growth and keeps your business at the forefront.

Great temperature control: protecting your craft
Precise temperature control is the foundation of food safety and quality. True’s patented refrigeration system delivers uniform airflow throughout every cabinet maintaining a constant 0.5°C to 3.3°C, and 0.5°C and 5°C for prep tables.
This ensures every ingredient-whether it’s dairy, fruit, vegetables, or juice-remains at its best, batch after batch. Our technology supports your daily operations, reduces waste, and helps you meet your quality goals.

Food safety and hygiene: designed for demanding environments
Hygiene and food safety are at the heart of every successful foodservice operation. True units are engineered for easy cleaning, with smooth clear aluminum interiors and exteriors, rounded corners, and removable components. Our prep tables feature insulated lids and configurable pan spaces, so you keep sensitive & fresh ingredients at the perfect temperature and adapt quickly to changing menus.
Every True product is rigorously tested to ensure it meets the strictest international standards-because we know your reputation depends on it.

Great displays: showcasing your creations
Your products are your pride-make sure they stand out. True’s display refrigeration units highlight the freshness and quality of your packaged breads, pastries, sandwiches and beverages. With glass door merchandisers, and energy-efficient LED lighting, your creations catch every customer’s eye.
Customizable finishes and RAL color options let you match your equipment to your brand and décor, creating a seamless, inviting atmosphere in your store or café.

Operational efficiency: supporting your workflow
Every minute counts in a busy foodservice business. Our equipment streamlines your workflow and operations, with large-capacity storage, ergonomic access, and flexible configurations. Whether you need undercounter units for quick access or prep tables that double as workstations, True helps you optimize your space and keep your team moving efficiently.
Heavy-duty components and patented self-cleaning condenser fan motors reduce maintenance and downtime, so you can focus on your craft.

Quality and reliability: invest in long-term performance
Your business depends on equipment you can trust. True Refrigeration is renowned for durability and reliability, with products engineered for a service life of at least 15 years. Every unit comes with an industry-leading five-year parts and labor warranty so you can invest with confidence.
Our robust steel frames, advanced insulation, and corrosion-resistant finishes mean your refrigeration stands up to daily food and drinks production.

Innovation and sustainability: we are beyond ready for tomorrow
Innovation and sustainability go hand in hand. True leads in eco-friendly refrigeration, using R290 refrigerant to reduce environmental impact and advanced insulation to cut energy consumption by up to 25%. Our vertically integrated manufacturing enables us to provide the right refrigeration solution for any food business-whether you operate a bakery, coffee shop, restaurant, juice bar, or convenience store.

Let’s shape the future of freshness-together
Ready to take your business to the next level? Visit us at our stand at IBA Düsseldorf and discover how True Refrigeration can help you:

  • Protect ingredient quality and food safety
  • Present your products with maximum appeal
  • Streamline your workflow and boost efficiency
  • Invest in long-term reliability and sustainability

Our team will be on hand for personalized consultations, live demonstrations, and to answer all your questions. Experience the True difference-crafted for professionals, trusted worldwide.

True Refrigeration – Legendary Cold
All True products include an industry-leading five-year parts & labor warranty as standard.